Jantzen Diving Girl makes a splash in Beijing fashion show

The Jantzen century classic swimsuit model show successfully took place in the Beijing Water Cube on Sept 6, 2019, and its news conference chose Dive In as a theme to reflect the centurylong legend of the Jantzen swimsuit.

"In choosing products for this show, I kept looking back at the long and rich history of the brand," said Harriet Fleming, chief designer for the Jantzen brand. “As one of the oldest swimsuit brands in the world, Jantzen has inspired me too much. I especially loved the glory days of the 1940s and 1950s, when Jantzen was a must-have swimsuit for Hollywood stars. What other brand can proudly say they are part of Marilyn, Princess Diana and Taylor Swift's wardrobe!”

Almost everyone who walked into the Water Cube was drawn to the ubiquitous logo featuring a diving girl, whose playful posture highlights the swimmer's nearly perfect figure. Many guests stopped to take pictures, turning the Jantzen Diving Girl into the next trendy icon from popular creative works.