As other sectors of the economy wrestle with a slowdown, the entertainment landscape has never been more diverse and vibrant than it is today. Online entertainment has witnessed an unprecedented market boom as an entire generation has now grown up immersed in the ever more realistic virtual worlds brought about by the gaming industry, which is deemed as a revolutionary force in the new entertainment era propelled by technological advancements. Can games really reshuffle the current status quo of the way people consume? Is it possible for game products to carry more functions, such as engaging in cultural exchanges? And a more futuristic question, where is the game industry as a whole heading in terms of production, narrative structure, and the way the sector will operate as a business. With all these questions in mind, we speak to Xiao Hong, CEO of Perfect World, a leading Chinese video game and movie conglomerate.