Pass it on: Keeping blue calico alive

The making of blue calico fabric is a long-running practice in Zhejiang province. Through time-tested methods going back hundreds of years, craftsmen maintain the traditions of their ancestors, producing beautiful patterned cloth.

But even as this age-old process continues, the factory has found modern ways to reach customers. Through early adoption of the internet, the fabric has discovered new admirers — and a new way to ensure the cultural heritage continues.